Marketing Manager – Demand & Digital
We are looking for an amazing marketer to who can drive demand for Powerley. You will be in charge of attracting leads and converting those leads into customers, the latter of which you will work with sales leadership to accomplish. In addition to driving demand, you will help position Powerley as a thought leadership in our domain – working across the team to harvest ideas and then transforming those ideas into engaging content to attract our target audience. The right candidate will bring a balance of creativity and analytics – offering the ability create compelling, rich content while providing insight and intelligence to improve program performance.
- Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, articles, whitepapers, reports, videos, infographics, etc.).
- Grow new leads by building a best-in-class website experience; creating an inbound pipeline through social, search, and paid vehicles; and executing persona-based campaigns.
- Convert site traffic through calls-to-action, landing pages, and lead generation content.
- Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
- Establish analytics and dashboards to communicate the effectiveness of our investments while continually refining our process to convert customers.